Website Heatmaps

Website heatmaps are visual tools that show where visitors click, scan, or spend the most time on a webpage. They use colors—typically red for high activity and blue for low—to quickly reveal which areas attract the most attention. This information helps website owners understand user behavior, identify popular content, and optimize page layout for better engagement and conversions. Essentially, heatmaps act like a camera that captures and highlights user focus areas, enabling data-driven decisions to improve website effectiveness.