WebP

WebP is an image format developed by Google that provides high-quality images at smaller file sizes compared to traditional formats like JPEG or PNG. It uses advanced compression techniques to reduce the amount of data needed to represent an image, which speeds up website loading times and reduces bandwidth usage. WebP supports both lossy compression (slightly reducing quality for smaller sizes) and lossless compression (preserving original quality). This makes it an efficient choice for web images, balancing quality and performance, leading to faster, more responsive websites and improved user experiences.