Webometrics

Webometrics is the study of how information is structured and connected on the internet, especially regarding websites and online platforms. It analyzes data like website rankings, visibility, and link patterns to understand the influence and dissemination of digital content. Webometrics helps evaluate the online presence and impact of institutions, such as universities or organizations, by examining their digital footprint. This field combines techniques from web analysis, informetrics, and data science to assess how information is distributed and accessed globally, providing insights into digital influence and knowledge dissemination.