web writing

Web writing is the craft of creating clear, engaging, and accessible content specifically for online audiences. It involves using concise language, logical organization, and strategic formatting to ensure readers can quickly find and understand information. Good web writing considers search engine optimization (SEO) to improve visibility, while also aiming for readability across devices like desktops and smartphones. The goal is to communicate effectively, guiding users through the content with ease and encouraging action—such as making a purchase or seeking more information—by combining informative, user-focused language with a clean, accessible presentation.