Web typography

Web typography refers to the art and technique of arranging text on websites to ensure readability, accessibility, and visual appeal. It involves choosing appropriate fonts, sizes, spacing, and colors to create a balanced and engaging reading experience. Good web typography guides the viewer’s eye, establishes a hierarchy of information, and adapts to different devices and screen sizes. Effective typography enhances communication by making content easier to read and more attractive, helping to reinforce a website’s brand and purpose. It combines design principles with technical considerations to optimize how text is presented online.