web search optimization

Web search optimization, often called search engine optimization (SEO), is the process of improving a website so that it ranks higher in search engine results like Google. When people search for related topics, SEO helps ensure that your website appears closer to the top, increasing visibility and chances of visits. This involves using relevant keywords, creating quality content, optimizing site structure, and earning reputable links. Effective SEO makes your website more discoverable, helping attract more visitors organically without paid ads. It’s an ongoing effort to align your website with what search engines consider valuable and relevant.