web marketing

Web marketing, also known as online marketing, involves promoting products or services through the internet. It includes various strategies like search engine optimization (SEO), social media marketing, email campaigns, and online advertising to reach and engage potential customers. The goal is to increase visibility, attract website visitors, and convert them into buyers or clients. Web marketing allows businesses to target specific audiences, measure results in real-time, and optimize campaigns efficiently. It’s an essential part of modern business, leveraging digital platforms to grow brand awareness and sales effectively.