Watts, Duncan J.

Duncan J. Watts is a prominent sociologist and network scientist known for his work on how social networks influence behaviors, ideas, and social phenomena. His research explores how interconnected individuals form complex systems, impacting everything from opinion spread to societal trends. Watts combines sociology, physics, and computer science to analyze large-scale social data, aiming to understand rules and patterns governing human interactions. His work provides insights into the dynamics of social influence and collective behavior, with applications in technology, marketing, public health, and policy.