Walter R. Fisher

Walter R. Fisher was a communication scholar best known for developing the narrative paradigm theory. This theory suggests that humans primarily communicate through stories and storytelling, rather than just logical arguments or facts. According to Fisher, people evaluate the truth and value of messages based on whether they resonate as coherent, authentic, and emotionally compelling stories. His work emphasizes that storytelling is a natural and effective way for people to understand and share experiences, making it a powerful tool in persuasion and communication.