Wallas

Wallas' model describes the creative process as happening in four stages: Preparation, where you gather information; Incubation, where you step back and let ideas simmer subconsciously; Illumination, the moment of insight or "eureka"; and Verification, where you evaluate and refine the idea. This framework emphasizes that creativity involves both deliberate effort and subconscious thought, highlighting that insights often emerge after periods of rest or indirect thinking. It helps understand how creative solutions develop through a balance of conscious searching and letting ideas mature internally.