Voter Behaviour

Voter behavior refers to how and why people choose to vote the way they do in elections. It is influenced by various factors such as personal beliefs, values, social environment, economic conditions, and media influence. Understanding voter behavior helps explain why elections favor certain candidates or policies and how different groups might vote differently based on their interests and experiences. It is a complex process that combines individual preferences with broader social and political trends, shaping the democratic process by reflecting the diverse opinions and priorities of the electorate.