VoC (Voice of the Customer)

Voice of the Customer (VoC) is a process used by businesses to understand what customers truly want and need. It involves collecting feedback, opinions, and preferences through surveys, reviews, and direct communication. By analyzing this information, companies can improve products, services, and overall customer experience. VoC helps organizations stay aligned with customer expectations, leading to higher satisfaction and loyalty. Essentially, it's a way for businesses to listen carefully to their customers and make informed decisions based on their actual desires and concerns.