VOC Analytics

VOC Analytics, or Voice of the Customer Analytics, is a process that collects and examines customer feedback—such as reviews, surveys, and social media comments—to understand their experiences, needs, and preferences. It helps businesses identify common issues, strengths, and opportunities for improvement by analyzing patterns in what customers say. This insight enables companies to make data-driven decisions, enhance products or services, and ultimately boost customer satisfaction and loyalty. Think of it as listening closely to what customers are telling you across various channels to better meet their expectations.