Visual theory

Visual theory is the study of how we interpret and give meaning to images, symbols, and visual information. It explores how visual elements like color, shape, size, and composition influence our perceptions, emotions, and understanding. The theory helps us understand why certain images evoke specific responses and how visual communication effectively conveys messages. It is used in fields such as art, design, advertising, and media to create visuals that engage viewers and communicate ideas clearly and powerfully. Essentially, visual theory examines the language of visuals and their impact on human perception.