
Visual metaphors
A visual metaphor uses images or symbols to represent ideas beyond their literal meaning, helping viewers understand complex or abstract concepts more easily. For example, a lightbulb often symbolizes an idea or creativity, while a maze can represent confusion or a difficult problem. By linking a familiar image to an idea, visual metaphors communicate messages quickly and effectively, often evoking emotional responses or deeper understanding without words. They are widely used in advertising, design, and art to convey messages more powerfully and memorably.