Visual language theory

Visual language theory explores how images, symbols, and visual elements communicate messages, similar to written or spoken language. It examines how our brains interpret visual cues—like colors, shapes, and layout—to convey meaning, emotion, or information. This theory helps us understand how visuals function as a form of communication, shaping perceptions and guiding understanding across contexts like advertising, design, and art. Essentially, it treats visual elements as a language with its own grammar and syntax, enabling effective and intentional visual storytelling.