Visual commerce

Visual commerce refers to the use of images, videos, and other visual content to enhance the online shopping experience. It combines visual elements with e-commerce technology to help customers better understand products, see how they look in real life, and make confident purchasing decisions. This includes features like high-quality product photos, 360-degree views, videos, and augmented reality tools that let shoppers virtually try items. Overall, visual commerce aims to make online shopping more engaging, informative, and interactive, reducing uncertainty and increasing sales.