visual argumentation

Visual argumentation refers to using images—such as photographs, diagrams, or symbols—to persuade or convey a message. It combines visual elements with implied or explicit ideas to influence viewers’ beliefs or attitudes. For example, a photograph showing a polluted river can argue that environmental harm is serious, encouraging action. Unlike written words, visuals often evoke emotional responses quickly and can communicate complex concepts efficiently. Effective visual argumentation thoughtfully combines imagery and context to support a particular viewpoint, making it a powerful tool in debates, advertising, and persuasive communication.