Visitor Research

Visitor research involves systematically studying the behaviors, preferences, and motivations of people who visit a particular place, such as a museum, park, or website. The goal is to understand what attracts visitors, how they experience the environment, and what improvements can enhance their experience. This research can include surveys, observation, interviews, or data analysis to gather insights. Ultimately, it helps organizations make informed decisions to improve visitor satisfaction, increase engagement, and optimize resource allocation, ensuring that visits are meaningful and fulfilling for the audience.