Visit Florida

Visit Florida is the official tourism marketing organization for the state of Florida. Its primary goal is to promote Florida as a travel destination by showcasing its attractions, beaches, theme parks, and cultural events. Through marketing campaigns, partnerships, and digital outreach, Visit Florida helps attract visitors from around the world, supporting the state's economy and local businesses. It provides resources and information to travelers, making it easier to plan trips and discover the diverse experiences Florida offers, from vibrant cities to natural parks and coastal retreats.