Vision and Mission Statements

Vision and mission statements are essential components of an organization's strategy. The **vision statement** outlines what the organization aspires to achieve in the long term—a future goal that inspires and directs its efforts. Conversely, the **mission statement** defines the organization's core purpose and primary objectives; it clarifies what the organization does, who it serves, and how it serves them. Together, these statements guide decision-making, shape culture, and communicate the organization's values to employees, stakeholders, and the public. They help ensure everyone is aligned towards a common purpose and understanding of the organization's direction.