Visibility Metrics

Visibility metrics are measurements used to evaluate how often and where your online content, such as websites or ads, is seen by people. They help assess the reach and exposure of your digital efforts, indicating how visible your brand or message is across different platforms. For example, they track how many times an ad appears on a webpage or how many people see your search results. These metrics are essential for understanding the effectiveness of your marketing strategies and making informed decisions to improve your online presence.