Virtual focus groups

Virtual focus groups are online discussions where a small group of people share their opinions and experiences about a product, service, or idea. Conducted through video calls or chat platforms, they allow researchers to understand people's thoughts and feelings without needing physical meetings. This method is cost-effective, convenient, and can include participants from diverse locations. Moderators guide the conversation, collecting valuable insights that help companies improve their offerings or make better decisions. Overall, virtual focus groups facilitate in-depth consumer feedback in a flexible, accessible digital environment.