Virginia Slims

Virginia Slims was a brand of cigarettes launched in 1968, targeted primarily at women by emphasizing themes of independence and modernity. Known for their slim, elegant packaging, they marketed themselves with advertising that linked smoking to empowerment and sophistication. The brand played a significant role in the history of women’s tobacco use and the development of women-specific marketing strategies in the tobacco industry. Virginia Slims became a symbol of the intersection between gender identity and consumer culture, although it also contributed to health risks associated with smoking.