viral campaigns

Viral campaigns are marketing efforts designed to spread quickly and widely across social networks, websites, or media, much like how a contagious virus spreads. They leverage engaging, memorable content—such as videos, images, or challenges—that encourages people to share voluntarily. The goal is to generate buzz, awareness, and word-of-mouth promotion rapidly, often reaching large audiences with minimal cost. Successful viral campaigns rely on relatability, emotional impact, or humor to motivate sharing, turning everyday users into ambassadors who amplify the message organically.