VIP programme

A VIP programme is a loyalty or membership scheme offered by companies to reward and prioritize their most valued customers. Members typically receive exclusive benefits such as special discounts, early access to new products, personalized services, or priority support. The aim is to enhance customer loyalty, encourage repeat business, and provide a more tailored, prestigious experience. Participants often gain points or status levels based on their purchasing activity, which can unlock additional perks over time. Overall, a VIP programme helps businesses build stronger relationships with their top clients by offering them enhanced value and recognition.