Vijay Govindarajan - Strategy and Innovation Expert

Vijay Govindarajan is a renowned strategist and innovation expert, known for his work on how companies can innovate effectively while managing existing business operations. He is recognized for developing the concept of “reverse innovation,” which emphasizes creating affordable solutions in developing countries and then bringing those innovations to developed markets. Govindarajan's insights blend management, strategy, and creativity, helping organizations navigate complex business environments and sustain growth. He has authored influential books and serves as a professor at Dartmouth College, where he continues to shape the discourse on strategy and innovation in today’s competitive landscape.