
viewership data
Viewership data refers to information about how many people watch a TV show, streaming event, or online video over a certain period. It helps broadcasters and content creators understand the popularity of their content, which audiences are engaging most, and when they watch. This data often includes metrics like total viewers, peak viewers, and demographic details. Analyzing viewership data assists in making decisions about programming, advertising, and marketing strategies, ensuring content delivery aligns with audience preferences and maximizes reach and impact.