Viewer Retention

Viewer retention refers to the percentage of viewers who continue watching a video over its duration. It measures how well a video keeps the audience engaged from start to finish. High retention indicates that viewers find the content interesting and worth watching throughout, while low retention suggests they lose interest early on. Content creators use retention data to understand viewer behavior, improve future videos, and ultimately increase audience engagement. Good retention rates help boost a video's visibility on platforms like YouTube, as algorithms favor content that holds viewers' attention.