VERO (Verified Rights Owner)

VERO (Verified Rights Owner) is a program by platforms like TikTok that helps protect creators and rights holders by verifying their ownership of original content. When a rights owner registers their work, VERO helps the platform identify and restrict unauthorized use, ensuring only authorized content appears. This process supports creators’ rights, discourages piracy, and maintains content integrity, all while allowing legitimate creators to monetize and share their work confidently. Essentially, VERO is a system that recognizes and safeguards the rights of those who produce original digital content.