VARs (Value-Added Resellers)

A Value-Added Reseller (VAR) is a company that purchases standard products, like computer hardware or software, from manufacturers and then customizes, integrates, or enhances them with additional services before selling to end customers. They add value through tasks such as installation, setup, customization, or support, making the product more suitable for the specific needs of their clients. Essentially, VARs act as intermediaries that tailor solutions to ensure customers receive a complete, ready-to-use system, often providing ongoing support and service to ensure success.