Variable Pricing Model

The Variable Pricing Model is a strategy where the price of a product or service changes based on factors like demand, time, customer segment, or other conditions. Unlike fixed pricing, it allows businesses to charge different prices for the same offering depending on circumstances. For example, airline tickets often cost more during peak travel times or when there's high demand, and less during off-peak periods. This approach helps companies optimize revenue by adjusting prices to match customer willingness to pay, market conditions, and other variables in real-time or over different periods.