VAR Protocol

The VAR (Value Added Reseller) Protocol is a business agreement where a company purchases products or services and then adds features, support, or customization before selling them to customers. It ensures clear guidelines on how resellers can modify, promote, and support the products, often including standards for quality, branding, and customer handling. Essentially, it's a structured way for companies to expand their reach through trusted partners while maintaining consistency and quality across all sales channels.