Vance Packard

Vance Packard was an American journalist and social critic known for his influential books analyzing consumer culture and advertising. His work examined how advertisers and corporations shape people's desires and behaviors often through subtle psychological techniques. Packard aimed to reveal the hidden ways marketing influences society, encouraging consumers to think critically about their choices. His notable books include "The Hidden Persuaders," which explores the subconscious methods used in advertising, and "The Waste Makers," addressing consumerism's environmental and social impacts. Overall, he sought to raise awareness about the power of advertising and its effects on individual autonomy and societal values.