Van Westendorp Price Sensitivity Meter

The Van Westendorp Price Sensitivity Meter is a survey method used to determine the ideal price range for a product or service. It asks consumers four questions about their perceptions of different price points: at what price they consider the product too cheap, too expensive, an acceptable price, and a bargain. By analyzing these responses, businesses can identify the optimal price that balances consumer willingness to pay with affordability, helping set a price that maximizes sales and profit while meeting customer expectations.