Value Proposition Canvas

The Value Proposition Canvas is a tool that helps businesses understand their customers better. It focuses on what the customer needs and values (their jobs, pains, and gains) and how a company's products or services can meet those needs (via features, benefits, and solutions). By mapping these elements, businesses can tailor their offerings more effectively, ensuring they deliver real value to customers. Essentially, it’s a way to align what a business offers with what customers truly want, making products more appealing and increasing the chances of success.