Value Curve

A value curve is a visual tool used in strategic planning to compare how a company's products or services perform across different factors valued by customers, such as price, quality, or features. Imagine a graph where each factor is a line, and the height shows how well the company does in that area. By looking at the shape of the entire curve, you can see where a company stands out or falls short compared to competitors. This helps identify opportunities to differentiate itself and create more value for customers.