Value Chain Activities

The value chain refers to the series of steps a company takes to deliver a product or service to customers. It starts with raw materials and includes processes like production, marketing, sales, and customer support. Each activity adds value, meaning it enhances the product’s appeal or efficiency, leading to better customer satisfaction and potentially higher profits. By analyzing these steps, businesses can identify areas for improvement, reduce costs, and create a competitive advantage, ultimately delivering greater value to customers and shareholders alike.