value-added theory

Value-added theory explains how social movements form and grow by highlighting the importance of collective perception and mobilization. It suggests that people come together when they feel their grievances are shared and significant enough to warrant action. Various factors—such as social strain, a sense of efficacy, and opportunities for change—contribute to this process. Essentially, individuals "add value" to the movement through their participation, which increases the likelihood of collective action. The theory emphasizes that social movements emerge when multiple conditions align, fostering a sense of shared purpose and motivation to bring about social change.