Value Added Resellers (VARs)

A Value Added Reseller (VAR) is a company that buys products—like software or hardware—from manufacturers, then enhances or customizes them to better suit specific customer needs. They add value through services such as installation, integration, training, or support before selling the combined package to end-users. Think of it as a specialized middleman that transforms standard products into tailored solutions, making them more useful and effective for a particular business or industry. VARs help customers get comprehensive, ready-to-use systems without needing to handle complex technical tasks themselves.