Value-added resellers

A Value-Added Reseller (VAR) is a company that buys products—such as software or hardware—and then adds their own specialized services or features before selling them to customers. For example, a VAR might customize software to better fit a client’s needs or bundle hardware with installation and support. This process provides customers with tailored solutions and ongoing assistance, making the VAR a valuable partner. Essentially, VARs enhance existing products to create complete, ready-to-use solutions, helping clients get more value and efficiency from their technology investments.