Valarie A. Zeithaml

Valarie A. Zeithaml is a respected scholar in marketing and service quality, known for her research on how customers perceive value and quality in the services they receive. Her work helps businesses understand what customers want and need, guiding them to improve their offerings and build stronger relationships. She has contributed to developing models that explain how service quality impacts customer satisfaction and loyalty, aiding organizations in delivering better value. Her insights are widely used by companies to enhance customer experiences and competitive advantage.