UTAUT (Unified Theory of Acceptance and Use of Technology)

The Unified Theory of Acceptance and Use of Technology (UTAUT) is a model that explains why people adopt and use new technology. It suggests that four main factors influence technology acceptance: performance expectancy (belief that the technology will help achieve goals), effort expectancy (ease of use), social influence (perception of others' opinions), and facilitating conditions (support and resources). Additionally, individual differences like age and experience can affect these factors. UTAUT helps organizations understand what drives technology adoption, enabling better design, implementation, and support for new technologies.