USP (Unique Selling Proposition)

A Unique Selling Proposition (USP) is what makes a product or service different and better than competitors. It highlights a specific benefit or feature that appeals to customers and sets the business apart. Think of it as the unique reason why someone should choose that product or service over others. A strong USP addresses customer needs or desires in a way no one else does, helping the business stand out in the marketplace and driving customer interest and loyalty.