USP

USP, or Unique Selling Proposition, is the distinctive feature or benefit that sets a product or service apart from competitors. It highlights what makes it special or better in a way that appeals to customers, helping them make a choice. For example, a hotel might emphasize its eco-friendly practices or a phone’s long battery life. A strong USP clarifies why customers should choose that product or service, making it a key part of effective marketing and branding strategies.