USIS (United States Information Service)

The United States Information Service (USIS) was a government agency responsible for promoting American values, culture, and policies abroad during the Cold War era. It operated cultural exchanges, public diplomacy programs, and informational efforts to improve the U.S. image worldwide and counteract propaganda from rival nations. USIS aimed to foster mutual understanding, strengthen diplomatic relations, and influence global perceptions of the United States through media, educational initiatives, and cultural events. It played a key role in America's soft power strategy, working to build goodwill and promote democracy internationally.