User Persona Development

User persona development is the process of creating detailed, semi-fictional profiles that represent segments of your target audience. These personas are based on research about real users’ behaviors, motivations, goals, and challenges. By developing personas, businesses can better understand their customers’ needs and preferences, allowing for more tailored products, services, and marketing strategies. Essentially, it helps teams see their users as real people with specific characteristics, improving decision-making and ensuring offerings resonate with the intended audience.