User Persona

A user persona is a detailed, semi-fictional character that represents a typical user of a product or service. It is created based on real data about customer behaviors, preferences, goals, and challenges. By developing these personas, businesses gain a clearer understanding of their audience, helping them design features, marketing, and experiences that better meet user needs. Essentially, a user persona acts as a specialized profile that guides decision-making to ensure the product resonates and is useful to its intended users.