User Modelling

User modelling is the process of creating a digital profile of an individual’s preferences, behaviors, and needs. This profile helps systems, like websites or apps, understand what a user likes or how they interact, allowing for more personalized and efficient experiences. For example, an online store might notice your preferences and suggest relevant products, or a streaming service might recommend shows based on your viewing history. Essentially, it’s about "learning" from user actions to tailor services, making digital interactions more relevant and user-friendly.