user journeys

A user journey maps the steps a person takes when interacting with a product or service, from their initial awareness to completing a goal, like purchasing or signing up. It helps businesses understand the user’s experience, identify pain points, and improve usability. Think of it as a story that shows how a user navigates through a website, app, or service—highlighting their actions, thoughts, and feelings along the way. This understanding allows organizations to create smoother, more satisfying experiences that meet user needs effectively.